Harnessing the power of sound

Humans are wired for sound. Steve Keller, one of the world’s leading experts in the field of audio branding, explores how brands are harnessing the power of sound and music to shape our perception and influence our behavior, ultimately asking the question: How can we use these same strategies and
tactics to make our world a better place?

The 4 ways sound affects us

Playing sound effects both pleasant and awful, Julian Treasure shows how sound affects us in four significant ways. Listen carefully for a shocking fact about noisy open-plan offices.

 

Tinnitus Ringing of the Brain

In this talk, Josef Rauschecker illuminates the science behind tinnitus as well as the current state of treatment options.

 

SShhh! Sound Health In 8 Steps

Julian Treasure says our increasingly noisy world is gnawing away at our mental health — even costing lives. He lays out an 8-step plan to soften this sonic assault (starting with those cheap earbuds) and restore our relationship with sound.

 

 

 

Why Architects need to use their ears

Because of poor acoustics, students in classrooms miss 50 percent of what their teachers say and patients in hospitals have trouble sleeping because they continually feel stressed. Julian Treasure sounds a call to action for designers to pay attention to the “invisible architecture” of sound.

 

What are some of your favorite Ted Talks?

Technicon Acoustics

704.707.0421 | sales@techniconacoustics.com| 4412 Republic Court, Concord, NC 28027

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